Travel trends 2016
Travel trends 2016
We made a list of the new holiday trends for 2016. The trend that consumers make more frequent, but shorter trips is booming. Their holiday are more personalized. Consumers spend more money on new experiences than on material things, so there are opportunities for the travel industry. The experience is central and the “experiential travel” therefore reigns supreme. Blind breaks introduce people to destinations that are not known in advance and a holiday must be healthy so Healthy trips are emerging. The trend “Connect with Locals” builds on the curiosity for small-scale experiences with the locals. Fathers have an important role in family life so the Hipster dad starts traveling with his children. Foodcations revolve around discovering and tasting of local products, preferable with the locals. Outdoor is extreme: we continue to push our physical limits. Solo traveling not only for singles and under-the-radar destinations such as Mozambique are emerging. The millennial is an influencer. Finally #braggie will replace the #selfie for where you are traveling and what you do says something about you as a person.
1. Blind breaks
A blind break is a holiday that you book without knowing the destination. The surprise travel stem from the “experiential travel”: setout with the aim of getting out of your comfort zone. In 2015, we will see the blind break in the (fixed) range from a growing number of travel suppliers. For example, KLM introduced the Monday Mystery Tickets for € 99, -, with which you could fly every week to five secret cities for three weeks. The website Srprs.me is going for spontaneity and has themes such as ‘city tripping’, ‘broke’, ‘manly’ and ‘girls only’. This way you can still choose a theme, but otherwise everything is kept secret until you are at the airport. Germanwings is also a provider of mystery tickets in conjunction with themes. For example, you fly to Manchester, Berlin or Vienna if you choose the ‘gay-friendly’ theme. A blind break for the family? Book Mystery Park at Center Parcs where you can choose from a weekend, midweek or week stay.
2. Connect with Locals
Following the ‘do as the locals do’ trend from 2015 we want to stay more than just a local. We want to contribute to local communities and search for authentic experiences by immersing ourselves intheir lifestyle. We do this by cycling along with locals, sports, learn their crafts, attend religious ceremonies or to follow a cooking workshop. Examples of Dutch platforms designed to respond to this need by bringing travelers and locals in contact with each other Better Places, I Like Local, Withlocals, Doozze, TravelMoodz and Sleeping with the Locals.
After the success of various social travel initiatives, Cherrypicker is spotting the growing role of food and drink within this peer-to-peer way of travelling. In 2015 the ‘eating and dining’ apps and websiteswill predominate. EatWith, Bookalokal and Feastly first initiatives in which you join a community and Airbnb is not far behind with a ‘home dining pilot project’ in San Francisco: You pick a local address to cook, eat and share experiences. This not only reflects the trend that we want to be part of a particular culture, but also the so-called food tourism trend in which the local cuisine will play an increasingly important role in the choice of destinations. The point of food tourism is that it is more than good food and drink on vacation. It’s about the whole experience of preparing and / or taste local dishes with the locals which makes for fraternization.
4. Outdoor becomes extreem
Cherry Picker expects that the need for excitement, challenge and perhaps even a little anxiety during the holidays will grow in the coming year. The motto “everything is possible” and the need forpushing physical boundaries will be unequaled in 2015 in the field of travel. Physical challenges on vacation, in whatever form, are gaining ground against the lazy holiday. On the polar expedition in therough nature, volunteering with wildlife or sealife, swimming with crocodiles in a ‘Cage of Death‘ in Australia or mountain climbing with overnight stays in mountain huts: noting is impossible.
5. Under-the-radar destinations
6. Healthy trips
Being fit is a goal in life for many, even on vacation. Healthy trips come in all shapes and sizes: from vacations that focus on physical health, such as weight-loss camps, yoga trips to Bali and travel to New York to run the marathon, to initiatives in the field of mental health. In Sweden, for instance, there are taxis that offer psychological ‘back-seat therapy sessions‘ during the ride. Healthy food initiativesextend to the travel industry. For example Whole Foods introduces a health resort and airline Virgin America offers a ‘protein box’ as healthy airplane food.
7. Millennians as the new influencers
Meet the new influencers as tour guides, the millennials. This group – born from the mid-eighties to the first decade after 2000 – are a strong part of the peer-to-peer society and searches and share travelinspiration through online platforms, review sites and social media. Once on vacation, they frequently use their smartphone or tablet to find the way and best hotspots and share. This travel-lovinggeneration – also called Generation Y – preferably go on vacation four or five times a year, but are demanding value for money. Inspiration is the main ingredient of their journey. They like to take homeexperiences to share both offline and online with others.
8. Hipster dad is travelling
The hipster dad, according Cherrypicker, is advancing because fathers play in increasingly important role in the family. More men decide (like their predecessors mostly female) to work part-time and have a so-called daddy-day. Where previously especially mothers ventured out with their kids, hip fathers are now taking their turn. A short ski break ‘in the snow’ or a visit to Disneyland Paris: It is now dad while Mom generates the income and manages the home.
9. Solo traveling
Cherry Picker is spotting the growth trend in the solo traveling. It is not only the growing group of singles that choose for a holiday alone. More and more people see the benefits of going on a trip alone.Travel company SITA World Tours is detecting an increase in bookings of solo traveling of nearly 64% between 2011 to 2014. It is notable that over 70% of all travelers are so-called ‘female baby boomers‘.They choose in particular for exotic destinations or cultural holidays. Though they are going on a journey alone, the goal is often to meet new people and gain experience. Those that do not want to sleepalone and/or want to share the cost of a room, are looking for other solo travelers on, for example, TripTogether.com.
Cherry Picker expects the #selfie will give way in 2016 to the #braggie: a photo that you share through social media immediately upon arrival at your paradise (and enviable) destination, to brag. The figures of the WTM Global Trends Report 2014 speak for themselves: every day there are worldwide about 750 million images posted on Facebook and sent via WhatsApp, mostly by travelers. More andmore hotels and other accommodations are responding by giving rewards to those who share their experiences through social media. Kimpton Hotels, for example, rewards credits for the minibar or an upgrade. The Marriott International has a Points Plus program for the person placing the quickest #braggie.
Bronnen : Travel Market Report
WTM Global Trends Report